Made My Day

Client Case Study

‘Trust the Process’ provides a shift in mindset to help Maid My Day systemise their business

Maid My Day, a rapidly growing cleaning company who specialises in home, office, strata and aged care cleaning has been operating for over 14 years on the East coast of Australia. A company with over 200 staff with even bigger goals they have given themselves the target to double their revenue in 2020.

Though already a successful business, Maid My Day identified in early 2019 that they did not have the processes and systems to continue to successfully scale without putting their growth at risk. They were caught in a cycle, the more work they won the more convoluted the business became and concerns grew they may crumble under their own success.

However, a shift in mindset was all it took to allow Maid My Day to truly scale and focus on growing their business the right way. After conducting several workshops with ‘Trust the Process’ on how to systemise their business and incorporating offshore workers (Virtual Assistants), Maid my Day could feel their processes becoming more streamlined. Additionally, with reduced admin labour costs and increased capacity from extra staff Maid my Day could focus on growth and hiring more revenue generating cleaning staff.

After engaging ‘Trust the Process’ in March of 2019, Maid My Day has gone from 1 x Virtual Assistant working 2 hours a day to a team of 5 across multiple departments completing up to 24 different tasks including;

CRM management
Management of Xero and invoicing
Recruitment and job placement
Customer service
General Admin and research task

This was achieved as co-founder Jacquie Crus states;

‘We needed a shift in mindset for this to work. I was very apprehensive to use Virtual Assistants, however, once I started I just saw so much opportunity. They have truly enabled our business to leverage its own time whilst providing me with the freedom to focus on business growth rather than the day to day. The ‘Trust the Process’ team supported us every step of the way and made the transition seamless’.

This shift in mindset saw Maid My Day review their operations and staffing options and after 14 years of operating truly systemise their business. The Numbers;

Accounts receivable reduced by 50%
20 hours per week time saved for directors
24 Tasks outsourced across multiple departments
Increased the capacity to scale, specifically within the age cared industry, which has grown by since 2019
Increase the volume of hours of service
Created a business that works with the founders.
On track to reach their 2020 revenue goals

Maid My Day are now confident in achieving their goal of doubling their revenue and co-Founder Jacquie hasn’t looked back;

‘Even as we speak I’m thinking about how I can make my business more efficient. I have plans to bring on 2-3 more VA’s in the next 6 months as we grow. If you want to take back control of your time and truly systemise your business ‘Trust the Process’ is for you.’

ACF Mechanical

Client Case Study

ACF Mechanical founder has put the freeze on admin work by integrating a Virtual Assistant

ACF is an Air Conditioning and Mechanical Services small business based in the inner west of Sydney, however, works all around the greater Sydney area. They work residential and commercial and obviously the period around summer is their busiest time.

Most small business owners know you often don’t have enough hours in the day to get everything done. If you are always ‘on the tools’ you don’t have time to conduct all the admin in the business. Quote management, invoicing, updating your CRM and tracking your workflow are all extremely important. However they are often the things that suffer when a business owner doesn’t seem to have enough time in the day. This is something that Andrew, founder of ACF knew well;

‘I felt like I didn’t have enough hours in the day. I enjoy being on the tools, however, to grow my business I needed to remove myself from the day to day activities and focus and increase sales, especially during the colder months where there is less focus on installation of air-con units.’

In any business, the biggest factor between success and failure can be the owner. Though the success of the business depends on their effort, the failure can also be attributed to the inability to systemise their business or to delegate general administrative tasks. By doing this focus can be placed on the areas that are of greatest importance to growth, like strategy, sales and product development.

‘Before the workshop, I conducted with ‘Trust the Process’ I was doing everything. , being on the tools, doing all the admin and only had a little time for business development, let alone my personal life. It was through this workshop that I realised that to truly grow the business I needed to be removed from the day to day.’

‘Trust the Process’ showed Andrew there was a different and easier way to do things. The workshop focused on mindset change, whilst also supported ACF in developing the following procedures which would free up his time and streamline his operations;

CRM management
Quote management
Invoice Management
Maintenance schedule
Referral programs
Lead generation through LinkedIn
Lead generation through databasing
Other general admin tasks

The above tasks previously all relied on Andrew’s input, and often there would be a time lag of almost two weeks to get a quote or invoice to the client. ‘Trust the Process’ has set up a system where these tasks could occur with minimal input from Andrew and on the same day.

Further, the integration of a Virtual Assistant to conduct these admin tasks allowed Andrew to leverage his time, with him saving almost 60% on what he would have to pay an Australian staff member.

‘The VA has been a game-changer, I can go do a quote on-site and through the procedure we have set up with ‘Trust the Process’, by the time I get back to the office, the VA has sent the quote. In the position I was in I never would have been able to afford an Australian admin staff, but now I plan to employ another 3 technicians over the next 12 months. ’

ACF has set itself the goal of turning over 4 million revenue by 2021 and Andrew is confident that with what he has set up and the support he has received from Trust the Process he can achieve this.

‘I extremely confident in achieving my goals, ‘Trust the Process’ has reduced my workload by over 10 hours per week. With this time I have already put in place a maintenance schedule to target existing customers and have increased the amount of business development and strategic planning I do so that I have the clients to hit my revenue goals. I would highly recommend Trust the Process.’